#55 Scott Morse—The Value of Working Old Leads and Having Multiple Exit Strategies
Scott Morse shares his journey from working in the timeshare industry to starting his own businesses and eventually running a call center in Colombia. He emphasizes the importance of sales and marketing in every business and the power of understanding sales psychology. Scott also discusses the challenges he faced, including lawsuits and his daughter's battle with cancer. He shares his insights on scaling an inside sales organization and creating a positive work environment. Scott Morse, CEO of Lamassu Leads, discusses the importance of oversight and accountability in a sales organization. He emphasizes the need for transparency and tracking of sales metrics to hold individuals accountable. Rob Chevez, the host, shares his experience visiting a sales organization with a war room that displayed real-time data on sales performance. They also discuss the differences between real estate agents and investors, and the importance of working old leads and having multiple exit strategies. Scott shares his vision for the future, which includes expanding into communication platforms and potentially implementing a rev share model or partnering with a hedge fund.
Scott Morse is a true disruptor and outsider to the Real Estate industry. Leveraging his sales acumen garnered from over 20 years in high ticket sales combined with a ruthless entrepreneurial appetite, Scott Morse has a story unlike any other.
After leveraging his sales experience to become the COO of an multi-million dollar vacation membership sales company Mr. Morse left this comfortable high-paying position of 10 years to pursue his own entrepreneurial journey. Scott applied this knowledge and scaled his new small marketing company into a 30MM+ annual revenue company within 5 years, earning the attention of Wall Street, lobbyist groups and politicians. After facing regulatory headwind, Mr. Morse chose to sunset this company and this led him to stumble into the REI space.
Immediately upon investigating the REI space Mr. Morse identified various weak entry points, a fractured market place, and a substantial epidemic of under-qualified leads ruining the sales cycles of most REI companies. Thus was birthed Lamassu Media, the industries first Enterprise Level Call Center, located in beautiful Colombia South America.
Starting a new company in a new country lead to many great experiences including now employing over 200 people, dialing more than 2MM numbers a week, producing thousands of the best leads the industry has ever seen and simultaneously building his own REI portfolio and data company. Mr. Morse is a proud partner in multiple self storage facilities, and holds a sizable residential portfolio.
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